Q&As

Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor.

What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.

High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent.

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house.

SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers.

Want to keep your best employees happy? As the possibility of recession draws
nearer, keep these three marketing employment trends in mind.

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers.

For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand.