Q&As
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Digital
Google Launches B2B Search Campaign
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign,
to create enthusiasm and excitement for using search in a media plan. -
Acquisition
Trump’s #Sharpiegate Triggers Hurricane Force Winds on Social
Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment. -
Acquisition
Stanley Thermoses Appeared in Iconic Films: Can You Name Them?
A new promotion from Stanley food and beverage containers challenges consumers
to identify 40 films where its products have appeared over the past four-plus decades. -
Video Marketing
Video on a Budget: What Marketers Can Learn from Indie Filmmakers
Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling. -
Digital
5 Steps to Successful Digital Transformation
The key to guiding your organization through digital transformation
isn’t about martech solutions—it’s about the cultural shift. -
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes. -
Facts & Figures
Lead Generation Resources on the Rise: Report
New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months. -
Profiles & Campaigns
Content Helps Toast Serve Tech to Restaurateurs
Live events and educational content are helping Toast connect
with busy restauranteurs in need of technology solutions. -
Acquisition
The Future of CX is in for Profound Change: Forrester
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
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Facts & Figures
GDPR: 3 Tips for Compliance
With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority.