Q&As
-
Agencies
NBC Makes Big Green Multi-platform Play
NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.
-
Agencies
Free Music Downloads Come with Pizza Hut Web Orders
Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer.
-
Agencies
Ad Specialties Prove their Worth: Study
Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.
-
Agencies
TGI Friday’s Gives Bonuses for Buying Gift Cards
TGI Friday’s is enticing consumers to buy its gift cards as holiday gifts. The company is giving a $5 Bonus Bites card—which can be used for purchases at its restaurants—for every $25 spent on Friday’s gift cards through Jan. 4.
-
Agencies
P&I Postscript
RYMAX MARKETING SERVICES: a national manufacturer’s representative in the incentive industry, has formed an exclusive partnership with Warrantech
-
Agencies
DM Channels Lead NBTY Fourth Quarter Results
NBTY Inc., a nutritional supplement manufacturer and marketer, generated $602 million in sales during its most recent fourth quarter, up from $496 million a year ago. The company
-
Agencies
Layoffs Follow Valassis Communications’ Loss
Valassis Communications will reduce its United States workforce by 3%, according to forms filed with the Securities and Exchange Commission.
-
Agencies
EmailAppenders Hawking Bogus List, Claims Publisher
EmailAppenders has been marketing a file of names and addresses the list
-
Agencies
ZoomInfo Debuts List Download Service
ZoomInfo today unveiled a service that allows business-to-business marketers to download lists
-
Agencies
Stupid Consumer Watch: Found! 28 Biggest Morons
Eegads! Some computer scientists in Berkeley and San Diego, CA have 28 prime new candidates for the Darwin Disk. What