Q&As

E-mail deliverability consultancy Pivotal Veracity today announced it has added to its eDesign Optimizer rendering tool the capability for clients to see how their messages will look when viewed using the Firefox Internet browser

There are no DVD releases or movies on the horizon, but Fox is pushing “The Simpsons” in a global giveaway of the cartoon family figures in a Kids Meal deal.

Collections Etc. Presents Gifts & Grins, Sierra Club Mails New Format with Choice of Gift, and Ornaments to Remember Donates Profits

What kind of toy really turns your cat on? If that’s a question you can readily answer, “The Meow Mix Think like a Cat Game Show” on the Game Show Network is probably appointment viewing, and you might want to start practicing for next year’s reprise.

For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.

Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.

Bravo has added two new sponsors to the mix for its “Top Chef” popular cable TV reality series: Quaker and Swanson Broth.

The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia.

The Yankee Candle Co. Inc. posted net income of $6.7 million for the third quarter, an increase over $3.2 million in the prior year.

Golfsmith International Holdings Inc. posted net income of $2.8 million for the third quarter, a decrease from net income of $4 million in the prior year.