Layoffs Follow Valassis Communications’ Loss

Posted on by Chief Marketer Staff

Valassis Communications will reduce its United States workforce by 3%, according to forms filed with the Securities and Exchange Commission. The layoffs come on the heels of a third-quarter 2008 loss of $5.2 million, compared with net income of $16.4 million in third-quarter 2007.

According to Securities and Exchange Commission documents, as of the end of 2007 Valassis employed 5,450 people in the U.S. A 3% reduction would result in 165 employees losing their jobs. The layoffs, according to SEC documents, are expected to take place during the fourth quarter, to be finished by the end of the year, and to cost the company $3.5 million in cash payments.

In addition to the 5,450 domestic staff, the company also employs just over 2,000 workers internationally.

In addition to the loss, Valassis recorded revenue of $563.7 million during the third quarter, a drop of 7.2% from the $607.2 million it generated in third-quarter 2007.

Within its segments, Shared Mail revenue was $327 million, down from $346.6 million. Seven of this unit

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!