Q&As

A consistent brand presence across channels

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited

This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.

A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.

Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.