Q&As

Savvy investors need to be on the lookout for new opportunities and optimization strategies to maximize growth potential, so an integrated multichannel marketing mix may be worth the investment.

Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.

Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Chadwick’s Credit Card Billing Statements, Crate and Barrel Charitable Donors, and Great American Bear Hunters.

GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he’s made his donor files available — while the campaign is still ongoing.

Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.

The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?