Q&As

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing’s value and its practice among marketers.

Harper’s Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.

“Beard-a-Thon,” that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.

Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

Six tips to improve your gift card marketing efforts and three new uses for the cards.

A Canadian hunger charity plans to double its direct mail campaigns to supplement online fundraising.