Q&As

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.

Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.

Anheuser-Busch made a memorable impact with its “Puppy Love” Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.

CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.