Q&As

Lists featured this week include ASPCA and Coldwater Creek.

Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.

After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.

Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.

In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative “Super Bowl” ad to show the Big Guys it’s got some power too.

Deborah Wahl, CMO for McDonald’s USA, said it was too early to tell whether or not its “sign” ad was a success. The ad provoked strong reaction.

IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.

Lists featured this week include American Association of University Women Donors and Stirista.

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.