Q&As

Check out these 7 top benefits of content marketing videos.

Product brands need to empower their retailer partner with the strategies, tools and tough love they need to become local marketing champs.

Lists featured this week include In These Times and QCI Direct.

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.

  The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five […]

Did you shop using Amazon Prime this holiday season? You weren’t alone.

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.

After a long relationship, Coke has decided to exit the American Idol stage.