Q&As

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!

Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

How the CPG brand views fragmentation as both a challenge and an opportunity.

Takeaways from the company’s national mobile tour.

Spooky metaverse experiences from several brands that went the digital route this Halloween.

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

How the CPG brand is allocating media investment to support innovation.