Q&As

Peyton Manning calls out Budweiser during his post-Super Bowl interview. A real win for the brew.

Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.

Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.

Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

Forbes.com makes the case for why the Super Bowl is not the right investment for most brands. After running a spot last year, this year McDonald’s is taking a pass.

This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.