Q&As

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.

Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.

Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.

Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Businesses should put an emphasis on community-centric local marketing efforts—or marketing that matters—to reach consumers at the right place and time.

Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.

When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales

Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.