Q&As
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Agencies
London Bans Unrealistic Body Image Ads on Subway
London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.
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Agencies
Ad Companies for Cannabis Sprout Up
Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.
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Agencies
How VoIP Can Help Marketing Attribution
One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.
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Agencies
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Agencies
Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
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Agencies
Live From PROMONext: Heineken is the Beer of Cities
A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.
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Agencies
Make Your B2B Brand a Priority
The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,
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Agencies
Get Ready to Own the Customer Experience
Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.
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Agencies
Key Questions about SEO to Ask Before Buying a New CMS
SEO is a key consideration when purchasing a new content management system. Here’s some key questions you should ask before investing.
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Agencies
Pepsi + Pizza Hut Partner in Emoji Promotion
Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.