Q&As

While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.

In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

Chobani Mezé Dips are being introduced with an “edible” house in NYC and a giveaway for a July 4th holiday to stay there.

Many companies are adding to their bench of marketing talent, particularly within the digital space. Here’s the outlook for the rest of the year.

A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.

Pumping out great content? Don’t forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.

A report issued earlier this month by the ANA critical of “non-transparent” practices by agencies has spilled over to the Cannes Lions Festival.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.