Q&As

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.

More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.

Millennials are job-hoppers; always on the lookout for the next big gig. However, there are some fixes to this problem. Here’s what you need to know.

Old tweets by President Trump’s spokesperson Sean Spicer about Dippin’ Dots have handed the brand a sweet marketing opportunity.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.