Q&As

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Budweiser has given beer drinkers another reason to buy its expanding line of
beverages with the newest addition to its Reserve Collection.

American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers.

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Marketing partnerships are on the rise seen as a force for good, a win-win for all
parties to capitalize on the strengths and audiences of the partners involved.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
To celebrate, the brand has debuted a line of clothing and accessories.

As many businesses are learning, AI can improve the customer experience
through consideration of the customer’s total lifecycle.