Q&As

When you think KPIs, think key predictive indicators as well as key performance indicators. Here’s why.

Video or live action? Choosing the right format is crucial for your brand—here’s four questions to ask to help you decide.

Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Coke joined in this week’s historic summit between U.S. President Donald Trump and
North Korea’s Kim Jong Un using social media and a digital billboard.

How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.