Q&As

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose.

The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

The Pay Your Age promotion was so overrun with parents and children that most had to be
turned away due to safety concerns crushing the souls of untold numbers of kids.

Following hack, chatbots and fake photos, Casper continues it disruptive
marketing strategy with a sleep pop-up.

A sweepstakes was the main attraction supported by
videos featuring WWE superstars.

The Forbes Communications Council has the
answers—13 of them in fact.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.