Q&As

Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

After a decade of success with its “Love” slogan, Subaru is betting
on a new slogan to capture the attention of Gen X.

Diet Coke is among hundreds of brands—both big and small—raising
awareness for Breast Cancer Awareness month in October.

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

Is your organization leveraging analytics as a transformational force
or a defense mechanism? Understand the difference.

NASA is considering brand-building opportunities that not long ago
would have been considered inconceivable.