Q&As

A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority.

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

Birchbox will set up in-store experiences in an initial 11 test locations
rolling out this December through early 2019.

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes.

Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

The #SheIsEqual Summit convened what P&G termed “the brightest
minds in policy, the private sector and entertainment.”