Q&As - Chief Marketer

Lowe’s Scores Massive Deal with the NFL

Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer.

Too Much Martech: How Many Tools Do You Really Need?

Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?

Data & Analytics

Marketing Strategies at Risk: Six Predictions

Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.

Acquisition

How Sun-Maid is Back in the Spotlight After a Decade in the Dark

With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years.

Acquisition

Michael Hall to Star in Skittles Game Day Musical

For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play.

Agencies

Choosing the Right Agency to Tell Your Brand Story: 7 Questions to Ask

Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.