Q&As

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs.

New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of
the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
implemented a marketing strategy offering stock to their customers.

Most companies would love say their content marketing is
highly personalized, but not everyone is hitting the mark.

Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge.

Corporate credit card Brex is targeting start-ups with a campaign
in NYC poking fun at the corporate card funded Fyre Festival fiasco.

Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by.