Q&As
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Acquisition
True Food Kitchen New CMO is Cooking up Some Modern Marketing
CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs. -
Facts & Figures
Airport Advertising Reaches B2B Execs on the Go: Report
New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.
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Acquisition
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of
the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne. -
Acquisition
The Newest Loyalty Incentive—Offering Stock in the Company
Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
implemented a marketing strategy offering stock to their customers. -
Digital
4 Bad Habits Killing Content Marketing
Most companies would love say their content marketing is
highly personalized, but not everyone is hitting the mark. -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have. -
Loyalty Marketing
March Madness Hits 7-Eleven and BodyArmor
7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge. -
Profiles & Campaigns
Brex Pokes Fun at Fyre Festival in New Campaign
Corporate credit card Brex is targeting start-ups with a campaign
in NYC poking fun at the corporate card funded Fyre Festival fiasco. -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by. -
Acquisition
10 Ways to Foster LGBTQ and SOGI Inclusivity at Events
Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event.