Q&As
-
Agencies
Pontiac Contest Seeks Band for New Year’s Eve
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve. Under its biggest music promotion to date, Pontiac is
-
Agencies
Hostess, Applebee’s, Keebler Shine with Holiday DVD Promotions
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.
-
Agencies
Meet the Broker: David Brill
Today we meet David Brill, vice president of list brokerage and management at Listdata. Brill entered the list business 21 years ago straight out of the University at Buffalo, NY.
-
Agencies
Blair to Close Returns Center, Consolidate Operations
Blair Corp., an apparel and home products marketer, will close its leased Returns Center in Erie, PA, and move all returns operations to the Blair Distribution Complex in Irvine, PA., which is located approximately seven miles from its Warren headquarters.
-
Agencies
DM Growth Leads Retail Sales for Tiffany & Co.
Third quarter net sales for Tiffany & Co. rose 10% above third-quarter 2005’s level, to $547.8 million. Net earnings for the quarter jumped 23%, to $29.1 million, but the quarter’s earnings included sale of investments.
-
Agencies
Inktel Direct Hires Manny Hernandez as Corporate Controller
Direct marketing services provider Inktel Direct has named Manny Hernandez corporate controller.
-
Agencies
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
-
Agencies
Marketing Accountability and ROI, Part I
In the last few years, marketing accountability has evolved from being a directive of industry analysts and thought leaders to become a full-fledged strategic imperative for corporations.