Q&As

IF YOU WANT TO KNOW what’s happening in direct response, just open your corporate wallet. To get an update on what types of media direct marketers are

FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.

I’ve frequently said to people

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here’s the word on the new Direct. The new Direct? Yes. We’ve thrown Direct’s

AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of

Marketers that think they should be focusing on RSS and blogs at the expense of e-mail should think again. A recent study by online marketing services

ONLINE MEGA-MERCHANT Amazon.com recently began a beta test of a self-service platform that matches product search-results pages with relevant text ads

Direct talked recently with Chris Carrington and Philip Donahue of catalog design firm Lorel Marketing Group about the catalog and multichannel trends they see for 2007.

One thing the Republicans can’t blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans