Q&As

There’s an old saying that Timing is everything, and truth be told, it really is.

ONLINE MEGA-MERCHANT Amazon.com recently began a beta test of a self-service platform that matches product search-results pages with relevant text ads

The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.

Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.

One thing the Republicans can’t blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans

IF THERE’S ONE CONSISTENT aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift

NEW LISTS Time Life Books Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names

In previous years I started saving up my holiday catalogs in midsummer. I’d sometimes even log the date they arrived. Then, when holiday shopping time

Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What

Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International