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Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
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Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
Six Solid Brand Activations at SXSW 2024
Experiential Inspiration: 15 Brand Activations from the Super Bowl
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
Aligning Brands With Key Cultural Moments: Considerations for Marketers
Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’
Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival
How Three Brands are Using OOH to Amplify Gamification Strategies
State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations
