Q&As

IF YOU WANT TO KNOW what’s happening in direct response, just open your corporate wallet. To get an update on what types of media direct marketers are

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

Maven’s Maxims: If you don’t have a goal, you can’t reach it. If you don’t have a target, you can’t hit it. This Emcor ad is a good example.

First of all, it has a jumble of elements which don’t invite walking through it easily from beginning to end.

DURING THE PAST TWO years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98

Omnicom Group Inc. has acquired a majority stake in interactive marketing and design agency 180 Amsterdam.

Jos. A. Bank Clothiers Inc. reported sales of $50.6 million for November, a 20.8% gain over $41.9 million last year.

MSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period.

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve. Under its biggest music promotion to date, Pontiac is