Q&As

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.

The ability to make Amazon returns in-store is the latest move by Kohl’s
to improve its retail customer experience.

For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.

Discover how to declutter your data and make your marketing strategy spark more joy.

Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
decades. Next month it celebrates by throwing a three-month party for its neighbors.

Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits.

Carlsberg’s “probably” not the best beer in the world strategy confused customers
and sales fell. It has a rebrew and an inspiring story to tell.

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.