Q&As
Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation
Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light’s new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.
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Branding/Marketing
HBO and Diageo ‘Sip Into The White Lotus’ With Social Content, Custom Cocktails and Watch Parties
Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.
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Agencies
Report: MBAs More Common Than Agency Experience Among Global CMOs
Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.
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Conversations
Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education
We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.
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CES 2025
Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led Content
Bose’s first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.
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CES 2025
Brands on Fire at CES 2025: Lenovo North America CMO Talks Brand Activation, Influencers and Tech Trends
Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.
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CES 2025
6 CMOs Dish on AI, Content Creation and Brand Building at CES
At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.
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Brands on Fire
Most-Read Brands on Fire Profiles of 2024
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Stanley, GoGo Squeez, Meta, Citi and ~Pourri.
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Marketers on Fire
Most-Read Marketers on Fire Profiles of 2024
To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge.
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Marketers on Fire
Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation
How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.
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Agencies
Chief Marketer Names 2024 People of the Year
Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and refused to settle with the status quo.