PROMO 2008 Industry Trends Report: Promo Lite

2008 Industry Trends Report :

Promo Lite
Promotional spending flattens out

Executive summary :
There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey.

Only 30% expect to increase their consumer promotion budgets this year, compared with 42% in 2007. And our respondents are doing more work in-house.

But don’t worry. This slowdown in growth is only temporary, if intent means anything. Almost two-thirds of our respondents say that promotion is a large part of their marketing mix.

The Promo Survey also takes a look at where promotional marketers are spending their money, what it all means for marketing departments and how brands are measuring the success of promotional campaigns.

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