PR for Novices

The reporter was heated up. He pointed out that we had written about a technological breakthrough that would result in a wholesale invasion of privacy.

I told him I didn’t remember printing that. Could he give me a date and a page number?

He did, and I took a look. It turned out to be an advertisement.

Good Lord, what are they teaching them in J-school these days? I explained the difference between advertising and editorial and asked: