By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…
When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now
Luxury marketing agency Relevance delves deeper to understand UHNWIS, highlighting the similarities and differences between the richest people in America and richest people in Europe.
Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this white paper, you’ll learn how to…
It’s no secret, over the past eight months the role of the CMO has become more complex than ever imagined. While no one could have predicted the pandemic, the findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery than others. Produced By:
While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.
Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.
Rebranding is a challenging time for any organization and this guide aims to make it easier to undergo the rebrand process and get the most out of your rebrand.
Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.
