Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…

CM Weekly January 17, 2021 The fallout from the Jan. 6 siege at the United States Capitol continues to reverberate across the busines world. As we noted last week, the events prompted some brands to pause their marketing campaigns. This week, Snap and YouTube joined Twitter and Facebook/Instagram in banning or suspending President Trump’s accounts.…

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

CM Weekly November 15, 2020 Winter is coming for marketers, in more ways than one. Amid the second wave of COVID spikes, budget adjustments that reflect ongoing business realities will continue to play out. (Anyone else wish “Game of Thrones” was still on? It’s going to be a long haul.) In the case of martech,…

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Four new strategies to consider when reallocating budgets during COVID times.