The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

CM Weekly June 28, 2020 Facebook has had some rough weeks in the past. But this one’s up there. Major brands, from The North Face to Ben & Jerry’s to Verizon, have pulled ads from the platform at least for the month of July to protest the company’s policy toward removal of hate speech. It’s…

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

How the security software company created a live event with energy--despite the remote viewership.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

The NFL's partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.

CM Weekly April 5, 2020 Who hasn’t pivoted to digital this week? Marketers—and the business world as a whole—are adjusting to the new reality of working from home, remote team management, virtual engagement and a retooling of strategies to accommodate for a global crisis. In the spirit of communal quarantine, this week we bring you…