Search Results For: influencers

People may admire celebrities, but they listen to their friends. That’s why word of mouth marketing (WOMM) is becoming a growing trend, said Julian Aldridge, president of Ammo Marketing.

Here’s a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign.

From the files… After several days of working very long hours on a pitch with our good friends… I thought I was a bit fatigued. I was listening to Radio Paradise and suddenly found myself rocking out uncontrollably to REM. Erik (yes there is …

In August, Hasbro will launch a version of the board game Life that uses a faux Visa card instead of faux money as currency, reports MediaPost’s Marketing Daily.

Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.

Consumers no longer care about your ” About Us” page, because they now prefer to learn about you by going to independent online forums and review sites. Save your Web site and use existing tools to give the social influencers a voice

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services

One billion people use social media throughout the world. Of those, 80 percent only share one category of content — usually something about which they are passionate. When people shop, a little over half use social media to research what they buy, where the best price is, or the highest quality. In short, social media has changed the way we operate. But have we, as marketers, kept up with the change in the way consumer behavior is changing? Unfortunately, in most cases, we have not.

Product review Websites and permission-based e-mails are the most influential sources and channels of information for shoppers, according to a survey

It all started when I picked up my friends Adam and Robert on our way to the local Safeway. Adam and Robert were disagreeing about what to buy for the lasagna. Not the ingredients. The brands.

This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy.