Search Results for: influencers
-
Trendwatch
‘Era of less’ continues for CMOs
Retail chief marketing officers report a marketing budget that is 7.1% of a company’s revenue, a decrease from last year and lower than the average across industries. Gartner’s annual CMO Spend Survey finds that marketers are continuing to operate with a reduced budget post-pandemic, with a mean budget of 7.7% of a company’s revenue in 2025. […]
-
Conversations
Brooks Running CMO on Launching the Brand’s First Lifestyle Shoe Line
As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution.
Tagged in: -
Branding/Marketing
How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding
The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.
-
Digital & Technology
How PR Can Win in AI Search: SEO Strategies for the LLM Era
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
-
AI
MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers
MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
-
B-to-B Events
Crafted for the C-Suite
More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the brand itself. We’re talking experiences crafted for the c-suite, which allow senior executives to connect and dive into customer […]
-
Data-Driven Thinking
Marketing To Machines: A New Performance Strategy In The Age Of AI Agents
The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how machines process and recommend information. As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must […]
-
Influencer Marketing
Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.
-
Influencer Marketing
Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.
-
B-to-C Events
ILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, […]