CM Weekly December 10, 2023 Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anuj Bhasin, which it uses to mine for data and gather insights to evolve the business. The wealth of data it’s accrued on Gen Z has revealed a shift in how these…
We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
CM Weekly December 3, 2023 Nespresso's premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on…
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
CM Weekly November 26, 2023 CM’s “Marketers on Fire” editorial series highlights the people and campaigns that are shaping, pushing and disrupting the marketing industry. The profiles offer insights from executives at the top of their game, spotlight innovative programs and erudite thinking, and provide career advice to those with C-suite aspirations. Here’s a look…
A look back at our recent conversations with CMOs making waves in the industry.
CM Weekly November 19, 2023 A congratulations is in order, folks. Chief Marketer has revealed the finalists of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing across 40 categories. This year’s winners demonstrate the evolution and innovation of promotional marketing, which continues to deliver exceptional campaign results for some of the…
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
CM Weekly November 5, 2023 Before Discover launched its massively popular “Especially for Everyone” commercial and brand platform featuring comedic darling Jennifer Coolidge, the company set out to verify precisely what consumers valued about the brand. They had an idea, of course. They knew that the credit card’s cash rewards and no annual fee features…