These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast's

The branding power of YouTube is undeniable. As the number of viewers grows marketers’ opportunities to reach more consumers and benefit their bottom line.

Tapping employees as influencers is one of the hottest trends to build authenticity and trust with consumers, while having some fun at the same time.

The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.

Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”

The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.