Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

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CM Weekly March 24, 2024 Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing, monetization and promotional skills. New to the program this year is a partnership with live touring series and music discovery platform OnesToWatch,…

Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB's 2024 State of Data report.

Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was…

More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.