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View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT December 13, 2013   5 Tips for Capitalizing on the Short Holiday Shopping Season List & Data Tricks, Tips and Trends Chief Marketer Listline Dec. 13 5 Tips for Capitalizing on the […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT November 11, 2013   Socializing Data – The Marketing Game Changer Builder Proves the Value of Social Media for Lead Gen Chief Marketer Listline Socializing Data – The Marketing Game Changer By […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT October 22, 2013   Using Data to Give Experiences and Engagement Context New DMA Study Examines Impact of Data on Economy BrandSnap Analyzes Value of Social Engagement Chief Marketer Listline  Using Data […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT October 07, 2013   Targeted Email Helps Freshpair Engage a Variety of Audiences Acxiom Aims to Break “Data Monopoly” With New System PROtober: On Stage With The Chicago Shakespeare Theater Chief Marketer […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT September 23, 2013   New Portal Gives Consumers Insight Into What Marketers Know About Them 5 Ways Emotions Impact Digital Marketing Success Chief Marketer Listline New Portal Gives Consumers Insight Into What […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT September 09, 2013   What You Need: RFP Marketing Tech Checklist AgencyNext and the PRO Awards Gala: Oct. 1, 2013 Chief Marketer Listline What You Need: RFP Marketing Tech Checklist By Josh […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT September 03, 2013   Get Ready for Engagement Scoring: Four Key Steps The 7 Elements of Landing Pages That Marketers Must Test Chief Marketer Listline Get Ready for Engagement Scoring: Four Key […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 10, 2013   Proving the ROI of Dynamic Content Marketing The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable Chief Marketer Listline June 6 Proving the ROI of Dynamic Content Marketing […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 03, 2013   Not Your Normal Data: The Impact of the Outlier Big Data Connects Online/Offline Fashion Shopping Experiences Chief Marketer Listline June 3 Not Your Normal Data: The Impact of […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT November 4, 2013   How to Build Loyalty with “Next Best” Customers Breaking Down Silos to Build a Better Marketing Team Chief Marketer Listline How to Build Loyalty with “Next Best” Customers […]