13618 results for: data

Search Results

CM Weekly 11.22.21

|  by Kaylee Hultgren

CM Weekly November 22, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on…

CM Weekly 11.21.21

|  by Kaylee Hultgren

CM Weekly November 21, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on…

Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce

|  by Chief Marketer Staff

Investing in ecommerce channels to boost sales by marketing to consumers directly has a particularly useful byproduct: first-party data. Take Nestle as an example, which announced this week that it plans to take ecommerce sales from 13 percent to 25 percent by 2025, a move that will significantly enhance its analytics capabilities. Here are four…

CM Weekly 11.15.21

|  by Kaylee Hultgren

CM Weekly November 15, 2021 Taking a B2B brand mainstream is a tricky business. In the case of Coupa, a leading technology platform in the business spend management category, that journey entails leveraging live TV, specifically sports, to not only increase brand recognition but also enhance category awareness. We chat with Coupa CMO Chandar Pattabhiram…

CM Weekly 11.14.21

|  by Kaylee Hultgren

CM Weekly November 14, 2021 Taking a B2B brand mainstream is a tricky business. In the case of Coupa, a leading technology platform in the business spend management category, that journey entails leveraging live TV, specifically sports, to not only increase brand recognition but also enhance category awareness. We chat with Coupa CMO Chandar Pattabhiram…

CM Weekly 11.7.21

|  by Kaylee Hultgren

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tools and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…

CM Weekly 11.8.21

|  by Kaylee Hultgren

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tool and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…





Filter by Date








Categories

  • Data Driven ROI (3439)
  • Engagement (3325)
  • Acquisition (2500)
  • Direct Marketing | Print (2446)
  • Data & Analytics (1135)
  • Digital (972)
  • Email (712)
  • Social (667)
  • Events (620)
  • Technology (440)
  • Reset

Tags

  • Sweepstakes (1896)
  • Games (1894)
  • CRM (1193)
  • Promotion (938)
  • Data (596)
  • Experiential (503)
  • Database marketing (376)
  • Direct Mail (358)
  • Lead generation (315)
  • Search (260)
  • Reset

Author

  • Chief Marketer Staff (9505)
  • Tony Campana (854)
  • Beth Negus Viveiros (674)
  • Patty Odell (327)
  • Kaylee Hultgren (280)
  • Richard H. Levey (119)
  • Casey McClay (101)
  • Chief Marketer (83)
  • Brian Quinton (72)
  • Jasmine Brown (40)
  • Reset

Content Type

  • Posts (12275)
  • E-Letters (1041)
  • Blog (130)
  • Special Reports (95)
  • Sponsored Content (49)
  • Partner Content (18)
  • Webinars (10)
  • Reset