A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.

From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

CM Weekly september 29, 2019 Have you got the right stuff? This week, we introduced the third annual Chief Marketer 200—the top 200 marketing agencies of 2020. It’s the industry’s only list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Get to it! The call for applications…

AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.

A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.

CM Weekly for the week of March 17, 2019 Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe. Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in…

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping up a number of firsts around the wild March basketball season.