Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe.

Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in combat and talking smack over who is the better brewer. During March Madness, Coors Light is taking things to the next level as it prepares to give away free beer to win the war. You won't believe the clever way they're connecting the buzz on social to live beer taps. 

On a more cosmic level, Amazon Prime took to the streets of Austin to prepare SXSW attendees for the coming apocalypse foretold in their new series Good Omens. We found divine inspiration in the way angels, demons and puppies (yes, puppies!) came together for an ambitious activation.

Of course, marketers know that the fight for the hearts, minds and dollars of customers never ends. Chipolte is adding a revamped rewards program to its arsenal.

Meanwhile, the London Business School is launching a full rebrand to draft new students and alumni to its cause.

Read on for inspiration for your next skirmish, and have a peaceful weekend.

Beth Negus Viverios