For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2018 Chipotle Puts Real Ingredients In The Spotlight Still struggling to recover from a 2015 food-safety crisis, Chipotle is turning the page with a big campaign to win back customers. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency…

Since the start of the 2018 NFL season, Bud Light has promised Browns fans that with a win, free beer would flow across the city.

Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.

The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.

With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.

Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 5, 2018 View From the Top New Special Report: 20 CMOs sound off on the challenges and opportunities B2C & B2B marketers face in 2018. The 2018 Chief Marketer Roundtable gathered more than 60 comments from leading CMOs to find out what…

A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.