Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win

Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear

Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest

Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.