In 2007, U.S. online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over last year, according to a new report from EMarketer.
In addition, the report estimated that 41.3 million U.S. households will book travel online, representing 52.5% of all US online households.
The report said sales will remain strong until 2010, although growth rates will steadily decline and warned that current industry players must stay alert, or risk losing out to competitors that fall under their radar.
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