Marketing communications agency Noble Communications Co. has a new chief executive officer. Keith Acuff has been promoted to the position formerly held by founder and chairman of the board, Bob Noble. Noble remains on as chairman.
Acuff, formerly COO and CFO for Noble, is responsible for setting the vision and direction for the company which is headquartered in Springfield, MO and has a full-service office in Chicago, the agency said. He is the only other person to hold the CEO title other than Noble.
“This is a very exciting time to be in the communications business,” Noble said in a release. “The industry literally changes daily with more options for people to connect than ever before. We have an opportunity now to redefine this industry and promoting Keith Acuff to CEO is but one step in that process for us.”
Noble founded the company 40-plus years ago and says he will now focus on building the agency’s next-generation consumer insights and publishing businesses—CultureWaves and “The Food Channel.”
Acuff joined Noble 17 years ago, leading the communication agency’s promotion and consumer marketing divisions and later was promoted to general manager. He left Noble for a stint to work as vice president of business development for H.E. Williams, Inc., a commercial and architectural lighting manufacturer. He returned to Noble in 2008 as CFO and COO.
Noble has 125 employees with capitalized billings of more than $128 million. Its client roster includes Tyson Foods, “The Food Channel,” Smith & Wollensky Restaurants, the J.M. Smucker Co., French’s Foodservice, M&M Mars, Keller’s Creamery, Grande Cheese, Country Insurance and Financial Services, Tamko Building Products and Behr Paint.
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