WARNER BROS. CONSUMER PRODUCTS:
and Flik Flak partner to deliver watches based on Cartoon Network’s animated television series The Powerpuff Girls and Dexter’s Laboratory to stores next month in Europe, the Middle East, Africa, Latin America and Asia.
TOYOTA: launched two interactive applications on the www.scion.com Web site for the new Scion. The applications are found in the site’s “free stuff” area, where visitors can experience the brand by downloading free desktop wallpapers, screensavers and custom postcards. San Francisco-based ad agency ATTIK created the applications.
AT&T WIRELESS: rides with American Idol for the third season with a text-messaging game that lets fans compete with each other to become a Virtual Idol. AT&T subscribers pay a $1.99 per play (in addition to standard text messaging charges). Players text the word “Idol” to short code 7070, then answer questions to win points. FremantleMedia and Telenor Mobile Interactive handle for AT&T.
DVC HEALTHCARE: Yardley, PA, hired Sissy Easo-Joseph as senior manager, account services and Dr. James Loss as medical writer. The $10 million division of DVC Worldwide handles promotions for healthcare brands including Johnson & Johnson, Schering-Plough, Wyeth, Glaxo SmithKline and Novartis. The staff now totals 30, led by President Julia Ralston. In 2003, Morristown, NJ-based DVC merged its Morristown operations (now with a staff of 10) with its Yardley office, a 2000 startup that now employs 20. The Healthcare division projects 2004 billings of $15 million.
MERKLE, INC.: Lanham, MD, a information-based database marketing agency, has launched a creative services group to provide in-house creative services to its clients. Fletcher Maffett has been named as director of the creative services team. Most recently, he was senior art director at Media Logic, where he managed the creative for nationwide direct mail campaigns for Visa USA. He has previously served in director-level positions at MCI and at Xerox Corp.
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