DENTYNE ICE: gets a new flavor this month, Vanilla Chill. Twelve-piece packs of the gum will sell for 99 cents; triple-packs (36 pieces) will sell for $1.99. Marketing support includes sampling and ads targeting young trendsetters. Cadbury Adams USA, Parsippany, NJ, markets Dentyne.
MARKITECTURE: South Norwalk, CT, hired Kevin Moran as president of its new research division, Markitecture Syndicated Studies. Moran had been senior VP-global sales for Showtime Productions, New York City. Markitecture’s division launched Jan. 1.
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