With the exception of national spot radio, every major media enjoyed year-over-year increases in ad spending in 2004, according to TNS Media Intelligence.
The greatest gainers in terms of percentage increase in ad spending were the Internet, with ad revenue up 20.4%, and outdoor media such as billboards, with a 20.1% increase. Ad spending on national spot radio dipped 0.7%, though local radio ad sales rose 1.1%, and network radio ad spending increased 2.7%.
The top media in terms of ad spending:
1) local newspapers–up 6.7%, to $24.56 billion 2) network TV–up 10.7%, to $22.52 billion 3) consumer magazines–up 11.2%, to $21.29 billion 4) spot TV (excluding Hispanic TV)–up 11.7%, to $17.31 billion 5) cable TV–up 13.8%, to $14.25 billion 6) Internet–up 21.4%, to $7.44 billion 7) local radio–up 1.1%, to $7.33 billion 8) b-to-b magazines–up 1.7%, to $5.21 billion 9) national syndication–up 15.8%, to $3.93 billion 10) Hispanic media–up 4.7%, to $3.89 billion.
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